We may use any personal information you provide or we collect in connection with the relevant vehicle hire made via our website, or as a result of our dealings with you, including for the purposes of:
You have the right to restrict processing of your personal data where you have a particular reason for wanting the restriction. If you exercise this right you may not be able to make full use of our website and/or we may not be able to provide you with information that you have requested we provide to you.
As the person hiring a vehicle from us (either in your own right or on behalf of an organisation) we will take a copy of your driving licence and any other named drivers when the vehicle hire commences. We will retain copies of driving licences for the purposes set out above.
From time to time, we and other companies in our group may use your personal information to contact you by e-mail, telephone, post, SMS and other electronic channels (including social media), with information about services, promotions and offers, industry news and relevant legislation changes that might be of interest to you. We may use your personal information in order to establish services, promotions and offers that could to be of interest to you. Where we need your consent for marketing activity we will request this separately and clearly and we will market in accordance with your marketing preferences.
Please see the "Rights in Relation to Personal Information section "for information on how to change your marketing preferences. You can also stop receiving marketing e-mails or SMS messages by clicking on the-opt out link in the SMS or e-mail and following the instructions. Any changes you make to your preferences will be processed by us within two working days of our receipt of your instruction; however, you may still receive non-essential communications meantime until we process that change.
We may anonymise data about our website users generally and use it for a range of purposes, including ascertaining the general location of users. This anonymised data prevents anyone being identified personally.
We may also aggregate your information so that it is impossible from the aggregated data to identify anyone individually, which enables us to analyse market trends.